This morning, like many others, I woke up to a barrage of messages from my family Whatsapp group, arguing about coronavirus. Long story short: seven diametrically opposing views do not make for happy families.

What has this got to do with pandering to the algorithm? Everything. My wise old matriarch…

Image credit — @imjustagirl16

This time last week I had a very lively Zoom call with a travel client. I won’t reveal their identity, but I will say the obvious — times are hard.

Thankfully, they’re a positive bunch and there is a palpable optimism among the team. In fact…

Ten points if you get the joke, Colombian literature enthusiasts. This week’s data-is-sexy-I-promise tribute goes out to leads, and how we’re approaching lead generation right now.

Lockdown really does feel like 100 years of solitude, doesn’t it?

Okay, I’ll stop.

But it does shed light on the powerful switchover to…

Katie Thompson

Freelance writer, NCTJ-trained journalist, marathon runner and unapologetic power ballad fan.

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