Of all the revelations from the last 12 months, one of the most ‘sobering’ was a grim statistic: alcohol-related deaths have hit a record high.

Data from the ONS states that 5,460 deaths between January and September 2020 were caused by alcohol.

Now, I’ve been thinking about writing this for…


This morning, like many others, I woke up to a barrage of messages from my family Whatsapp group, arguing about coronavirus. Long story short: seven diametrically opposing views do not make for happy families.

What has this got to do with pandering to the algorithm? Everything. My wise old matriarch…


Owen Turner — United by Design

Today is National Freelancers’ Day — a celebration of the finest self-employed talents out there, whose contributions make up some 5 million of the UK’s workforce.

As a proud freelancer, I like to think I espouse good values. Professionalism, reliability, courtesy. …


Choosing a niche is a hotly debated topic for humble copywriter folk. Some argue that they relish the variety their non-specialisms bring; others love to niche as a means of becoming more competitive. So, where does sustainable copywriting fit within this?

In the interests of ease, I’ve used the terms…


Business coaching. Like it or loathe it, the industry is growing, and was valued at $15 billion globally in 2019.

The definition of “business coach” is a bone of contention. Some prefer to focus solely on advancing the goals of their clients’ businesses, while others use “coach” as an umbrella…


The other night, an exchange with my co-director got me thinking about boundaries. Despite the fact that we’ve spent most of 2020 behind screens, it feels like we’re more up-close-and-personal than ever.

I was absent-mindedly responding to a personal message on Instagram. …


Image credit — @imjustagirl16

This time last week I had a very lively Zoom call with a travel client. I won’t reveal their identity, but I will say the obvious — times are hard.

Thankfully, they’re a positive bunch and there is a palpable optimism among the team. In fact…


Am I in the wrong job? Apparently, in a sea of introverts, I’m one of the only extroverts. Based on evidence from two social media polls, it appears that half of all copywriters are the shy and retiring type:

  • Just 8% of creatives consider themselves extroverts
  • Half of us are…

#HashtagWinning: The Secrets of LinkedIn Content Data

Ever feel like you’re shouting and nobody’s listening? We don’t need a mountain of data to understand the ‘corona effect’ on our marketing.

As a self-confessed LinkedIn junkie, I get a kick out of creating content. Sure, I use Twitter, Facebook and the ‘gram, but LinkedIn is the place where…


Ten points if you get the joke, Colombian literature enthusiasts. This week’s data-is-sexy-I-promise tribute goes out to leads, and how we’re approaching lead generation right now.

Lockdown really does feel like 100 years of solitude, doesn’t it?

Okay, I’ll stop.

But it does shed light on the powerful switchover to…

Katie Thompson

Freelance writer, NCTJ-trained journalist, marathon runner and unapologetic power ballad fan.

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